Privacy Policy

This privacy policy sets out how Guards Real Estate Ltd uses and protects any information that you give Guards Real Estate Ltd when you use this website.

Guards Real Estate Ltd is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.

Guards Real Estate Ltd ("we", "us", "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and protect your personal data when you visit our website or use our services. It also outlines your rights under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Introduction

This Privacy Policy sets out how Guards Real Estate Ltd handles your personal data. If we ask you for information by which you can be identified, it will only be used in accordance with this policy.

We may update this Privacy Policy occasionally. Please review this page periodically to ensure you are satisfied with any changes.

Data Controller

Guards Real Estate Ltd is the data controller of your personal information.

Contact Details:

Email: privacy@guardsrealestate.com

Address: 35 Berkeley Square, London, W1J 5BF

Phone: +44 (0) 20 3633 1271

Information We Collect

We may collect and process the following personal data:

Name and job title
Contact details (email, address, telephone)
Demographic information (postcode, preferences, interests)
Identity verification documents (passport, driving licence, visa)
Employment and financial information, tenancy history
Website usage data and IP address
Communication records (emails, calls, messages)

How We Use Your Data

Your data is used to:

Provide and manage tenancy and property services
Conduct referencing, Right to Rent, and AML checks
Communicate with tenants, landlords, service providers, and utility companies
Send property listings or marketing materials (if opted in)
Maintain internal records and improve services

Lawful Basis for Processing

We rely on the following legal bases:

Contract – for tenancy-related services
Legal obligation – to comply with UK laws and regulations
Legitimate interests – for business operations and service improvements
Consent – for marketing and cookies (where applicable)

Disclosure of Your Data

We may share your data with:

Landlords and their legal representatives
Credit and referencing agencies
Contractors and utility companies
Deposit protection services (e.g. DPS, TDS, MyDeposits)
Government or regulatory authorities (e.g. HMRC, ICO, Home Office)

We do not sell your personal information.

Cookies and Website Use

What Are Cookies?

Cookies are small text files placed on your device when you visit our website. They help us understand how you use the site and enable us to provide a better user experience.

Types of Cookies We Use:

Strictly Necessary Cookies: Enable core functionality like page navigation and access to secure areas.
Performance Cookies: Collect anonymous data on how visitors use our website.
Functionality Cookies: Remember your preferences (e.g. region or language).
Marketing Cookies: Track browsing habits to deliver targeted content or ads (only used with your consent).

Managing Cookies:

When you first visit our website, you will be asked to accept or decline cookies. You can also change your cookie settings in your browser at any time.

For more details or to manage cookie preferences, visit our full Cookie Policy page (if available).

Data Retention

We retain data for as long as necessary for the purposes it was collected:

Tenancy and legal records: at least 6 years
Unsuccessful applications: up to 12 months
Marketing consent: until you withdraw consent

Your Legal Rights

Under the UK GDPR, you have the right to:

Access your data
Correct or erase your data
Restrict or object to processing
Request data portability
Withdraw consent
Lodge a complaint with the ICO (www.ico.org.uk)

To exercise your rights, email: privacy@guardsrealestate.com

Legal & Compliance Information

Guards Real Estate Ltd is a boutique, digitally-based estate agency originally established in Mayfair and serving clients across Central London.

We operate without a public-facing office, offering all services remotely to provide flexible and responsive support tailored to your needs.

Company Registration Number: 10723898
VAT Number: 293848843
Registered in: England and Wales

Redress Scheme Membership:
We are members of a government-approved redress scheme. Our certificates can be viewed here:
🔗 www.guardsrealestate.com/certificates

Guards Real Estate complies fully with UK consumer protection, trading standards, and advertising regulations, including the Consumer Protection from Unfair Trading Regulations 2008.

Data Security

We use appropriate physical, technical, and organisational safeguards to protect your personal data from loss, misuse, or unauthorised access.

Links to Third-Party Websites

Our website may link to other websites. We are not responsible for the privacy practices or content of those third-party sites.

Changes to This Policy

We may amend this Privacy Policy as legal or operational requirements change. Please check this page periodically for updates.

Last updated: 11 June 2025

Trademarks

All trademarks, trade names, logos, and service marks displayed on our website or communications are the property of Guards Real Estate Ltd or their respective owners. No license or right to use any trademark is granted without prior written permission.